If you have been following my Online Marketing with SEO work, and have had your share of late nights trying to understand SEO then you will know that Online Marketing and SEO is not as easy as is sometimes suggested. But you will also know if you started without Keyword Placement, that you have wasted valuable months and even years. Not to mention all the costs like Blog and Email List Hosting, and it’s all because of simple misdirection an incorrect Keyword Placement.
Keyword Placement is the one single most important factor which determines your rate of growth, next to compelling content. Absolutely everything you do online from Blog SEO, Blog Posts, Comments, Forum Discussions, Publishing, Solo Ads and the rest of the never ending methods of attracting visitors is based on Keyword Placement. And as I have recently discovered, the correct Keyword Placement can have your Blog, Video, Articles and E-Books show up on the First Search Result Page in a matter of Days not Months or Years.
One need to always consider and accept the fact that targeting the correct audience will require preparation and proper planning. But also that targeting an interested audience is the only way to make money online regardless of your method, be it Blogging, Affiliate Marketing or otherwise.
Another common SEO mistake is submitting a Site Map to Google, because if you do not then Google cannot find its way to your Blog. A Site Map reveals the Keywords and Keyword Phrases which describes your work best so it can be categorized accordingly. Submitting a Site Map is easily done by installing a Plugin like “All in One SEO” or “Google XML Sitemaps”, but you also need to check in the “Google Search Console” that the Sitemap is indeed accepted and understood.
I recently had an “HTTP 404 Error” on my Blog Sitemap, which kind of freaked me out just a little because I was under the impressions everything was completed successfully. And after some intensive research I found that this appear to be quite a common problem, but easily fixable.
Now a Sitemap URL normally end with “/sitemap.xml”, but sometimes an extra (Dot/Full Stop) is added at the end from inside the Google XML Sitemaps Plugin and may be one of the reasons for the “HTTP 404 Error”. Luckily this is easily rectified by simply deleting the old Sitemap from the Google Search Console and simply copy/paste the Sitemap URL from the Plugin, only discarding that last full stop.
But let’s get back to Keyword Placement, just thought I’d better share some latest findings that made a huge difference to my own Sites and Videos Ranking Capability. The first few lines of your content is also your most profitable lines to work with, because that is how your Content get Categorized by All Major Search Engines like Google and Bing. Which is why the Site Title (H1 Header) and Post Title (H2 Header) with Widget Titles (H3 Headers) and the first 160 Characters of your Content Body is the only way you will make money online with your Blog.
The challenge however is to use those Search Phrases as part of Description Context and not just cram a bunch of Search Phrases in there that makes no sense. Within a Description the Search Phrase targeted should appear at least 2 – 3 times, and can prove a lot more challenging when using Search Phrases in Context.
For best results with Keyword Placement it’s always advised to try and create a fusion between your site Long Tail and Short Tail Keywords, and then include these Search Phrases in both Title and First 160 Characters because that is normally recognized as your Content Description.
That is the Description you may also see in the Meta Description of sites on a Search Result Page in Any Major Search Engine. You have the Site Title normally at the top in Blue, then the URL right beneath it in Green with the Description Text in Black. You may also notice some Keywords in Bold within the Meta Description, which will be the Keywords the Site currently Ranks for.
Exactly which Keywords and Search Phrases to use will be different to each person depending on the Niche you choose to make money online with. It is always better to target Keywords and Search Phrases with a High Search Volume and a Low to Medium Competition, but even then it may take a while to actually appear in Google Search Results.
Search Engine Optimization is quite basic and mostly Logic once you get the hang of it, but it is the less travelled path for a reason. While actual Ranking may increase quite rapidly with correct Keyword Placement, it may involve weeks and even months of proper research to obtain those relevant Keywords and Search Phrases.
You may even end up changing the Blog and Post Title a few times in the Meta Description, but when you do be sure that you also check on the Sitemap in the Google Search Console. Remember that when you change Keywords and Search Phrases the entire Sitemap also changes, and if you do not update that it will be like giving Google the Wrong directions to your site.
Proper Search Engine Optimization really is as simple as merely telling All Major Search Engines exactly what your Blog, Video, Article or any Content is about. The basics always come down to Title, Description and how many times the Search Phrase appear.
Keyword and Search Phrase Placement is your Direction, and it’s So Much More Important than Speed. Making Money Online is a Numbers Game of how many hours, days, weeks, months and even Years you’re prepared to keep going.
Post Title Tip – Try avoiding words like “and” or “at” in a Post Title because this will sometimes show up as a Special Character (&@$%) which is not considered SEO Friendly and will decrease your Blog SEO Score.
This also goes for Video, Article and E-Book titles because at some point in time those Titles are going to show up in Google Search Results. Which is why it is so important to use the Search Phrases in Context because that is the Description that a Visitor will read.
Link building is one the best ways to get your business out there. It lets you build a credible reputation among online users since it appears more natural compared to hard selling, and more importantly, it helps you gain better ranking for your site, helping you be more visible to your potential market.
Not all link building methods are ideal, however, and some can even be detrimental to your site’s ranking. Beyond knowing which strategies to avoid, it’s important to know which strategies help you make the most of link building. Here are some of those strategies.
Internal Link Building
Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.
It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.
Blog Comments
Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.
It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.
There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.
Social Media
Almost every person on the planet has a social media account, so it’s only understandable to place your links there.
When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.
With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.
Regular Press Releases
If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.
As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.
If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.
Professional Assistance
Letting professionals take of things is always the best route to take, and often the one that shows more benefit in the long run.
Link building can get quite technical, and wrong moves, whether intentional or unnoticed could cause a lot of damage for a campaign, so investing in people who can do things right is a wise decision.
The decision to invest is one of the most difficult economic decisions and the most dangerous, because it is associated with many factors and variables, which are often difficult to predict their behavior and trends of development.
Foreign investment is the vital and effective element to achieve economic and social development, as any initial increase in investment will lead to double and cumulative increases in the interior through the so-called investment multiplier, and an increase in income must go part of it to increase investment through the so-called accelerator.
The investment has received great attention in the literature of economic development because it is one of the factors affecting the national product, which in turn stimulates demand for production goods, as well as the fluctuations in investment affect income and employment.
The field of investment represents the type or nature of the activity in which the investor wishes to invest his money in order to obtain a return, in other words, the entity or space in which the investor intends to invest his money. When we say domestic and foreign investments we mean investment, while when we say real estate or securities, we define the tool used.
In short, when we talk about the field of investment, we mean a certain economic sector, while we mean the investment tool when we talk about the origin of financial assets or real.
It seems that the investment goes naturally towards countries whose currency is strong and at a constant high or at least does not fall in the near term and not the countries that suffer from rapid inflation and the collapse of the currency, but this rule is not fixed all the circumstances and in all places. It is enough that the investor enter his money in the currency of that country (ie, the country with a strong currency) and recover it after a period to find that the value of his money has increased, except for the profit that came during those cities if he was a citizen of those countries that melt their currency and rise in inflation rates.
In most cases, investment in tourism and travel depends on the same business principles as in the rest of the economic sectors. But in some cases investment in the tourism sector is made for non-commercial reasons as in the following cases:
1. Many countries invest in the tourism industry for social and environmental reasons rather than purely commercial goals.
2. In many cases, institutions such as banks invest in the tourism sector for non-commercial purposes, but more importantly, the substantial growth in the capital value of the property compares with those assets whose value declines over time.
Some investments are made for lifestyle reasons. Some people buy yachts, a leisure farm, horseback riding, leisure centers and commensurate with their lifestyle for individual or social reasons.
Internationalization has historically taken place in the economy that exchanges goods internationally. In other words, the free market preceded the capitalist economy. This internationalization of economic life represents an objective trend towards the transformation of closed domestic markets into open markets worldwide. The collapse of the feudal system and the growing importance of international trade, In the sixteenth century to the emergence of the elements of business thought whose ideas were crystallized by a group of heterogeneous writers later called the name of the commercialists (Thomas Mann, Jean Colcier), the topics have been crystallized between the two traders, necessarily The state’s intervention in economic life, to achieve an appropriate trade balance that contains surplus with the increase of the state’s economic strength by increasing its population achieve an accumulation of psychological minerals money which is the basis of wealth.
I learned options late in life, accidentally, trawling the pages of the ancient magazine Exchange and Mart in 1995. A full page article showed how an options trader could work from home, (actually in bed) using prices from the BBC’s teletext, back in the day. A lot has changed, but options have been around for centuries-pre-dating shares, being used for pricing ships’ cargoes. In the 1980s options became exchange traded, and fortunes were made. Warren Buffett is a keen options trader, Nassim Taleb was the most prolific. They are not idiots and neither are you if you have read thus far.
Investing is the word we use for a trade that went wrong! Investing is mostly passive and requires you to be right and/or to tuck your stocks away for decades. With markets hitting new highs and valuations stretched, you have to realise the stock market cannot keep going up. If you are happy with paltry dividends and the certainty that your stock will at some point in the future be worth half what it is today, then read no further. QE is no longer on the table and that is all that has separated stocks from realistic valuations.
So what are options all about? In our world we only trade the FTSE100 options. Why? Because the entire index is unlikely to get arrested for fraud/sexual harassment/bogus accounting/toxic products, and all the other nasties that can destroy a company’s rep in a heartbeat. So FTSE is the underlying on which our derivatives are based. Options are the right to buy or sell the underlying (priced by the exchange at £10 per point cash settled) but NOT the obligation. In the same way as insurance companies collect premiums, however, options can be sold. Did you ever see a poor insurance company? When you get it right, selling options can bring you a monthly income stream of a comfortable 2% per month, consistently. Nothing else comes close.
So who are the buyers of options if everybody sells them? Well that is the biggest part of education, and the reason I have traded profitably since 1999. Yes I have had failures, and panics- but I made nice profits in February while the market dropped 10%, despite being a bit dim! I learned about options from an expensive course and from much of the free training on the internet. A while ago I met a like-minded options trader, he runs the website to which I contribute every week, with a real trade, and general tittle tattle about our world. It’s utterly mind-blowing when you start to understand options and the endless combinations, and 20 or more strategies that we use. I love options trading and I want to reach those with a pot of cash who seek income, and a sensible method with risk management, but who don’t know where to start. We are not just about newbies though-there are insights for all. And… we don’t want your money.